Comparing Hypermarket and Traditional Wet Market Consumers

Looking at Hypermarket and Traditional Wet Market Consumers Section 4 DATA ANALYSIS 4.0 Introduction This examination was led in two distinctive store positions, which are hypermarket and customary wet market individually. Absolutely 200 surveys were dispersed and gathered, each market has 100 polls individually. As a matter of first importance, the general information, for example, respondents profiles, trip examples and exchange designs were dissected by utilizing engaging insights. This methodology produces recurrence and level of the respondents attributes and presents the essential information and data. Furthermore, unwavering quality of the respondents observation on store picture will be tried to analyze whether if the information dependable or not. The degree of unwavering quality, which is supposed Cronbachs alpha, the alpha worth ought not lower than 0.70 to get the predictable outcome. From that point forward, free t-test will be utilized to look at the degree of critical on store qualities between various store positions. Additionally, we will likewise test the connection between's store designs and the segment attributes, trip examples and exchange designs. The distinctions of mean will be determined, and 95% of certainty interims were taken in this examination. Huge likelihood was ≠¤0.05. It implies if the outcome lower or equivalent to 0.05, it shows factually essentially extraordinary. 4.1 Descriptive Analysis 4.1.1 Respondents Profile 4.1.1.1 Gender Table 4.1: Gender Figure 4.1: Gender At both diverse store designs, we can find that there is more female shop at business sectors than male does. Sexual orientation conveyance of respondents at hypermarket was considerably more adjusted than sex dissemination of respondents at customary wet market, which are 46% for male and 54% for female at hypermarket, while conventional wet market was 1/3 of respondents are male and 2/3 of respondents are female. 4.1.1.2 Age Table 4.2: Age Figure 4.2: Age The information assortment of this investigation demonstrated that respondents at hypermarket and conventional wet market with the age of 25 years of age and underneath are the most noteworthy, which are 35% and 28% separately, contrast and the ages which are between 26-35 years of age (34% and 19%), 36-45 years of age (16% and 14%), 46-55 years of age (12% and 23%), and 56 years of age or more (3% and 16%). One wonder can be found in this information is the quantity of respondents of conventional wet market with the age which are between 46-55 years of age and 56 years of age or more, are a lot higher than the respondents of hypermarket with a similar scope old enough. The all out rate for this scope old enough (46-55 years of age and 56 years of age or more), for conventional wet market is 39%, while for hypermarket is just 15%. We can presume that the respondents of conventional wet market are more established than the respondent of hypermarket. 4.1.1.3 Ethnic Table 4.3: Ethnic RUL 573-RESEARCH PROJECT IN PLANNING Section 4: Store Image: Comparing Hypermarket and Traditional Wet Market Consumers Perception. Contextual investigation: Bayan Baru, Penang. Figure 4.3: Ethnic In this examination, Chinese has the most noteworthy number of individuals (55% from hypermarket, 74% from customary wet market) following to Malay (33% from hypermarket, 14% from conventional wet market), Indian (9% from hypermarket, 11% from conventional wet market) and the others (3% from hypermarket, 1% from conventional wet market). The greatest diverse of these store groups is Chinese respondent has higher bit at customary wet market contrast with hypermarket, which are  ¾ of all respondents of conventional wet market contrast with  ½ of all respondents of hypermarket. While the figure of Malay indicated that Malay will in general shop at hypermarket as opposed to going to customary wet market, the quantity of Malay shops at hypermarket is twice contrast with number of Malay shops at conventional wet market. 4.1.1.4 Marital Status Table 4.4: Marital Status RUL 573-RESEARCH PROJECT IN PLANNING Section 4: Store Image: Comparing Hypermarket and Traditional Wet Market Consumers Perception. Contextual investigation: Bayan Baru, Penang. Figure 4.4: Marital Status 40 RUL 573-RESEARCH PROJECT IN PLANNING Section 4: Store Image: Comparing Hypermarket and Traditional Wet Market Consumers Perception. Contextual investigation: Bayan Baru, Penang. Base on the information that got, the respondents of hypermarket who are hitched (42%) are less than the individuals who are single (58%). While respondents from of conventional wet market have the diverse circumstance, the outcome was absolutely inversed of hypermarket, that is 58% of the respondents are hitched, and the others 42% are single. This outcome shows respondents of this investigation who are hitched will in general shop at customary wet market and respondents who are single want to shop at hypermarket. 4.1.1.5 Education Level Table 4.5: Education Level Figure 4.5: Education Level The respondents from both store organizes additionally have most elevated number of individuals (74% of hypermarket and half of wet market) who had at any rate tertiary training, which demonstrates school or college. This is a direct result of mutiple/3 of respondents from hypermarket and 1/4 of respondents from customary wet market who are more youthful age, which is in the classification of 25 years of age and beneath as appeared in Chapter 4.1.1.2. The general outcome indicated that the respondents of customary wet market have marginally lower training level contrast with those respondents of hypermarket. Half of the respondents of conventional wet market have not ever sought after tertiary instruction, the number is twice contrast with those respondents of hypermarket who had just auxiliary training, essential instruction, and no proper training. 4.1.1.6 Occupation Table 4.6: Occupation Figure 4.6: Occupation In the past information indicated that the respondents who are more youthful age (25 years of age and underneath) and have at any rate tertiary training level had a huge bit of whole respondents. In this segment, it demonstrated that the greater part of the respondents of hypermarket are understudy (39%), after by pursued laborer (25%), government worker (18%), housewife (8%), business person (7%), resigned (3%). While at customary wet market, the greater part of the respondents are functioned as pursued laborer (32%), after by housewife (26%), understudy (23%), resigned (7%), government representative (5%), business visionary (5%) and jobless (2%). This information additionally demonstrated that housewife wants to shop at conventional wet market (25%) rather than shop at hypermarket (8%). 4.1.1.7 Household Size Table 4.7: Household Size Figure 4.7: Household Size The mode number of family size for respondents of hypermarket and customary wet market are 4 and 5 separately. The information indicated that 28% and 27% of respondents of hypermarket have family unit size of 4 and 5. Then again, 22% and 28% of respondents of customary wet market have family unit size of 4 and 5. These show the greater part of the respondents who have family unit size of 4 or 5. From the figure above, we can see that the family unit size of customary wet market respondent is somewhat greater than family size of hypermarket respondents. From the computation, the mean family unit size of customary wet market respondents are 4.87, and respondents of hypermarket are 4.63. 4.1.1.8Household Monthly Income Table 4.8: Household Monthly Income Figure 4.8: Household Monthly Income From these 200 respondents, there is no huge contrast of family unit month to month salary between two diverse store designs. For respondent of hypermarket, the classes of RM1500 and underneath, RM2501-3500, and RM3501-4500 likewise demonstrated 23% individually, trailed by RM1501-2500 (17%), RM4501and above (14%). Then again, the mode number of family month to month salary for respondents of conventional wet market is RM2501-3500, trailed by RM1500 and underneath (22%), RM1501-2500 (21%), RM4501 or more (20%), RM3501-4500 (13%). In general there is certifiably not an exceptionally critical distinctive between the gatherings and the classifications. 4.1.2 Trip Patterns 4.1.2.1 Traveling Time from Home to Markets Table 4.9: Traveling Time Figure 4.9: Traveling Time Larger part of the respondents head out from home to the business sectors were simply inside 15 minutes and this was appeared by 48% respondents of hypermarket and 53% of customary wet market. This shows half of the respondents originated from contiguous zone. While 34% respondents of hypermarket and 28% respondents of conventional wet market have voyaging time between 16-30 minutes. Voyaging time between 31-an hour, 16% and 17% tumbled to respondents of hypermarket and respondents if customary wet market separately. The classification of 1 hour and more is just picked by 2% of respondents of hypermarket and conventional wet market individually. From the information we can infer that individuals like to venture out from home to showcase in shorter time. 4.1.2.2 Transportation Mode Table 4.10: Transportation Mode Figure 4.10: Transportation Mode Larger part of the respondents favor heading off to the business sectors via vehicle, the information demonstrated that 68% of hypermarket respondents and 45% of conventional wet market respondents go to the business sectors via vehicle. Another transportation mode that is picked by respondents is strolling (15% of hypermarket respondents and 23% of conventional wet market respondents), just as cruiser (8% of hypermarket respondents and 23% customary wet market respondents). A couple of individuals picked transport (5% of hypermarket respondents and 6% of conventional wet market respondents) and bike (4% of hypermarket respondents and 3% of customary wet market respondents). Taxi and the others transportation mode have none of respondent picked such method of transportation. Despite the fact that larger part of the respondents have the briefest going time from home to advertise as appeared at Chapter 4.1.2.1, however a large portion of them despite everything want to head to the market. 4.1.3Transaction Patterns 4.1.3.1 Frequency of Visiting Table 4.11: Frequency of Visiting Figure 4.11: Frequency of Visiting Dominant part of the respondents visitin